Negative keywords: the fastest way to reduce wasted spend

In Saudi Search campaigns, negatives are a quick win: they reduce irrelevant queries and improve lead quality.

Workflow

1. Review search terms weekly.
2. Add obvious mismatches as negatives (jobs, free, definitions, unrelated brands).
3. Group negatives by theme to avoid over-blocking.
4. Keep a “do not negate” list for strategic queries.

Start conservative; over-negating can reduce volume too much.